St. Louie's Blog

Corporate Identity, or CD for short, is simply defined as the image a corporate provides to the general public. When it comes to marketing, a corporate identity should be at the top of your to-do list. If you already have an image, you should evaluate how effective it is based on important design characteristics.

Corporate Identity Design

Your company's image must be in tune with your values, ethics, mission statement, audience, and product or service. It must be an accurate representation of your corporation. There are a few different design elements to pay attention to.

Logo

Logos serve a vital purpose. They are the first thing that many customers see, and they represent your brand. Your logo should be memorable, interesting, and unique. For it to be effective, it must reflect other design elements that your company has already incorporated, such as a color scheme and fonts. It is best to work with a professional logo designer in order to create the best one possible.

Characteristics of effective logos include mixed, yet compatible fonts, easy readability, and eye catching graphics.

Web Design

Web design also reflects your corporate identity. Good branding starts with getting to know your audience, and creating content, graphics, and a website that speaks to them and grabs their interest. For example, you wouldn't opt for a trendy, scrolling website design when your audience is made up of older, working professionals. Your website's design must complement your company's image, not distract from it.

Content

Content is part of a well rounded company image. The style and tone used in your brand's writing should be targetted to your audience and reflect other aspect's of your brand, such as your values. It must remain consistent and relevant to your niche, or unique place in your market.

Developing a corporate identity is a difficult process, but is well worth the time invested in it. A strong image will ensure that your brand is memorable, easy to decipher from other, similar brands, and inviting for your target audience.