Mining Social Media for Marketing Data
Posted by Louie Drake on Tuesday, October 27, 2015 Under: Internet Marketing
Social media marketing has radically altered the world of marketing. By now, most companies maintain accounts on Facebook, Twitter, Pinterest, and Instagram, among other sites, and consider these as legitimate communication assets.
Not all organizations, however, know how to fully take advantage of the many useful features of social media. Today, we will discuss how to mine it for data to help in the creation of marketing strategies. And this begins with understanding what to look for. Below is a list of questions your community managers should strive to answer when analyzing social media data.
Who is your consumer? It’s great if a company knows what its brand is about, and who its prospective customers are. However, social media might just reveal that it actually draws a different segment of the target market – perhaps a younger age group, or a higher-income set. What are their affiliations? What is their demographic profile?
Who do they look up to? Social media reveals who the influencers are in each industry. Know the personalities and organizations that your target customers follow, and observe the kind of information they offer, and their behavior on their social media platforms. This can also pave the way towards marketing partnerships, which are a win-win for both the influencer and your company.
How do your target consumers speak? Conversations being more natural in social media, they will reveal the language used by your target consumers when talking about your product and your industry. From their posts and comments, you can also derive the keywords you should be targeting in your own materials. You might also get insights about upcoming trends, who knows?
What kind of content drives user engagement? Regularly monitor the insights of your social media platforms. Take note of the impressions of your posts, and which ones drew the most engagement. What are the elements of such posts? Are they text- or photo- or video-driven? How long or big were they? On which platforms did you post them? What keywords did you use to boost their exposure?
By finding the answers to these questions, a business organization will be able to better understand its corporate identity, and find ways to build it. Consequently, it will strengthen its relationship with its target consumers, industry partners, and the general public.
To learn more about social media marketing, get in touch with providers of a full range of digital marketing solutions.
Not all organizations, however, know how to fully take advantage of the many useful features of social media. Today, we will discuss how to mine it for data to help in the creation of marketing strategies. And this begins with understanding what to look for. Below is a list of questions your community managers should strive to answer when analyzing social media data.
Who is your consumer? It’s great if a company knows what its brand is about, and who its prospective customers are. However, social media might just reveal that it actually draws a different segment of the target market – perhaps a younger age group, or a higher-income set. What are their affiliations? What is their demographic profile?
Who do they look up to? Social media reveals who the influencers are in each industry. Know the personalities and organizations that your target customers follow, and observe the kind of information they offer, and their behavior on their social media platforms. This can also pave the way towards marketing partnerships, which are a win-win for both the influencer and your company.
How do your target consumers speak? Conversations being more natural in social media, they will reveal the language used by your target consumers when talking about your product and your industry. From their posts and comments, you can also derive the keywords you should be targeting in your own materials. You might also get insights about upcoming trends, who knows?
What kind of content drives user engagement? Regularly monitor the insights of your social media platforms. Take note of the impressions of your posts, and which ones drew the most engagement. What are the elements of such posts? Are they text- or photo- or video-driven? How long or big were they? On which platforms did you post them? What keywords did you use to boost their exposure?
By finding the answers to these questions, a business organization will be able to better understand its corporate identity, and find ways to build it. Consequently, it will strengthen its relationship with its target consumers, industry partners, and the general public.
To learn more about social media marketing, get in touch with providers of a full range of digital marketing solutions.
In : Internet Marketing
