Social Media Marketing: Basics of Community Management
Posted by Louie Drake on Tuesday, January 26, 2016 Under: Internet Marketing
Social media marketing now forms a critical part of every brand’s promotional activity. More importantly, social media is a great way to build one’s community of customers and partners. Brands then need to master the following basic tenets of community management:
Start exciting conversations around your brand. Social media is a space for companies to reach out to their brands on a more informal way. They are able to establish a persona, through their diction, and through the types of content they put out. And they can spark exciting conversations with and among their followers, especially through the release of interesting materials. This domain particularly favors images and videos, as noted in many digital marketing studies. For example, tweets with images are 150 times more likely to be retweeted, and content with photos receive double the views. Cisco also reveals that by 2017, around 70% of all consumer traffic will be driven by videos.
Give rewards. From time to time, give your followers and merchant partners something to look forward to collectively. Give away freebies as reward to those who have been closely following your social media account, or those who will be driving traffic to it, especially by joining online contests you will hold. Actually set aside resources for these efforts, and come up with branded items that are truly useful and meaningful for your target market. Rewards may also come in the form of your page serving as a channel to promote your followers and merchants’ campaigns which can be directly linked to yours. For example, a clothing brand can cite the blog of a fan who regularly uses their items.
Respond, and respond promptly. It is important for community managers on social media to be perceived as responsive and accommodating. Every ‘like’, every comment, every retweet, every share, every direct message should be acknowledged, in the ideal scenario. Address each feedback and query as soon as possible, even if you do not have the complete answers yet. At the very least, inform them that you will look into their concern, and get back to them as soon as possible. It goes without saying that the language should be kept polite and authoritative, but warm at the same time, and features buzz words that can be easily associated with your product and/or service offerings.
Know more about the basics of online community management by partnering with experts in social media marketing today.
Start exciting conversations around your brand. Social media is a space for companies to reach out to their brands on a more informal way. They are able to establish a persona, through their diction, and through the types of content they put out. And they can spark exciting conversations with and among their followers, especially through the release of interesting materials. This domain particularly favors images and videos, as noted in many digital marketing studies. For example, tweets with images are 150 times more likely to be retweeted, and content with photos receive double the views. Cisco also reveals that by 2017, around 70% of all consumer traffic will be driven by videos.
Give rewards. From time to time, give your followers and merchant partners something to look forward to collectively. Give away freebies as reward to those who have been closely following your social media account, or those who will be driving traffic to it, especially by joining online contests you will hold. Actually set aside resources for these efforts, and come up with branded items that are truly useful and meaningful for your target market. Rewards may also come in the form of your page serving as a channel to promote your followers and merchants’ campaigns which can be directly linked to yours. For example, a clothing brand can cite the blog of a fan who regularly uses their items.
Respond, and respond promptly. It is important for community managers on social media to be perceived as responsive and accommodating. Every ‘like’, every comment, every retweet, every share, every direct message should be acknowledged, in the ideal scenario. Address each feedback and query as soon as possible, even if you do not have the complete answers yet. At the very least, inform them that you will look into their concern, and get back to them as soon as possible. It goes without saying that the language should be kept polite and authoritative, but warm at the same time, and features buzz words that can be easily associated with your product and/or service offerings.
Know more about the basics of online community management by partnering with experts in social media marketing today.
In : Internet Marketing
Tags: social media marketing smo
